The 57th International Congress and Convention Association (ICCA), taking place in Dubai from November 11-14, 2018, will feature a rich programme of curated tours and site visits, showcasing the city’s cultural offerings, ground-breaking innovation and talent development.
These will complement the core educational programme and networking events at the congress.
The ICCA ‘Outside The Box Sessions’ will showcase a different side of Dubai by familiarising delegates with the city’s rich culture, talent development, innovation as well as insight into playing host to one of the world’s largest events – Expo 2020 Dubai.
Delegates will be immersed through experiences such as a city tour and various activities at the Dubai Opera, Dubai Future Foundation, Expo 2020 Dubai site, as well as Emirates Airlines Crew Training Academy, that not only highlight the city as a business events destination, but as a knowledge hub and centre for innovation.
“The 2018 ICCA Congress is a key event for the global business events community and provides Dubai with a platform to showcase itself as a business and knowledge hub,” CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTM), Issam Kazim remarked. “We hope these experiences, which involve some of our key stakeholders and partners across the city, will inspire delegates and allow them to consider future opportunities in the Dubai.”