Area director of sales and marketing – Northern Gulf, Crowne Plaza Bahrain, Janet Turner speaks exclusively to Natalie Hami about how the property provides the ideal working environment for business travellers.
TTG: What new markets will you be looking to target this year and for which segments?
As always, we will continue to target the business and corporate segment.
Our hotel motto is ‘travel for success’, so we aim to provide all guests with the continued promise that they can relax should they need to, but also be able to get their head down, work hard and be successful during their stay.
TTG: In what ways are you looking to enhance not only your business but Bahrain’s tourism product as a whole?
We are continuing to renovate and grow in our promise to be the best a guest can expect. With all our outlets being well maintained and our rooms offering either a modern look or a traditional feel, anyone travelling into Bahrain that chooses to stay with us gets the best possible service.
Bahrain’s tourism as a whole is not something that we aim to target as we are a business hotel.
With our connection with the Bahrain Conference Centre, we provide everything that a business could want and need as far as meeting and events are concerned.
TTG: What travel and tourism projects are currently underway in the destination and how do you hope to capitalise on them?
Currently, there is a highway being built on the road towards Zallaq, meaning that the main road will be closed for the next six months.
This in itself means that people will be staying away from that area and transferring business into the centre of Bahrain, which is where we come in.
Through having this advantage, we will be targeting all the companies that usually take their business down towards that side of the island, and ensuring that we offer them somewhere new to try, stay and hold their events.