Reed Travel Exhibitions, the organiser of Arabian Travel Market (ATM), has confirmed its host hotel partnership with Mövenpick Hotels & Resorts after a successful association with flagship properties Mövenpick Ibn Battuta Gate Hotel and Mövenpick Deira for the 2012 event.
In total, six Mövenpick hotels, located in Dubai, are set to be involved in the 2013 partnership, including two properties which have yet to open. Between them, they will each host a record number of key media and industry buyers between May 6 to 9, 2013.
2013 is set to be a milestone event, marking 20 years in the Middle East and reinforcing our commitment to the region and our travel and tourism partners,” commented portfolio director, Reed Travel Exhibitions, Mark Walsh
“As a celebratory year for Reed Travel Exhibitions, the opportunity to once again partner with Mövenpick Hotels & Resorts and introduce two of their latest properties to the region’s most influential industry players, offers both parties exceptional benefits. Indeed, due to positive feedback from this year’s ATM
, we will be inviting a record number of hosted delegates next year – 150 in total, up 15 per cent on 2012.”
The Mövenpick Hotels & Resorts properties will welcome top decision-makers from the leisure, golf, cruise, medical and business sector, as well as key international media. The participating hotels include, Mövenpick Hotel Ibn Battuta Gate, Mövenpick Hotel Deira, Mövenpick Hotel Jumeirah Beach, Mövenpick Hotel & Apartments Bur Dubai, plus two new properties that are expected to open late 2012, Mövenpick Hotel Jumeirah Lakes Towers and Mövenpick Hotel Apartments The Square Dubai.
“With our regional portfolio undergoing rapid expansion over the next few years, partnering with ATM places us firmly in the industry spotlight,” added vice president sales and marketing – Middle East, Mövenpick Hotels & Resorts, Toufic Tamim.
“Our decision to showcase six outstanding five-star properties at ATM 2013 will give hosted buyers as well as regional and international media, personal experience of the Mövenpick brand, in six different locations in Dubai, covering all aspects of the travel industry.”
“The host hotel programme is a pivotal element in the ongoing success of ATM, and the correlation between attracting quality buyers and delivering a quality host hotel experience has been a major factor in driving interest and guaranteeing the attendance of key travel industry players over the past two decades,” concluded Walsh.