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Abu Dhabi Tourism & Culture Authority Board names director general
posted | Tuesday, 21 Feb 2012
Abu Dhabi Tourism & Culture Authority, which has recently replaced the Abu Dhabi Authority for Culture & Heritage and Abu Dhabi Tourism Authority, has absorbed all the assets and staff of the former organisations.
The new authority’s objective is said to be to preserve, protect and manage the emirate’s cultural heritage, and leverage it as the core driver of the emirate’s tourism development and promotion.
At the inaugural meeting of the Board of Abu Dhabi Tourism & Culture Authority held under the chairmanship of H.E. Sheikh Sultan Bin Tahnoon Al Nahyan, Mubarak Al Muhairi was named as the new director general of the new authority.
He comes to the post after seven years at Abu Dhabi Tourism Authority.
“The Board agreed that in Mubarak Al Muhairi the new authority has a proven leader who sets the tone of an organisation by example and has a wealth of experience in both the tourism and culture sectors,” said Sheikh Sultan.
As to other decisions of the Board, those were the authorisation of an audit of the assets and facilities of the former Abu Dhabi Tourism Authority and Abu Dhabi Authority for Culture & Heritage, and the implementation of an integration action plan.
“We are looking to deliver a seamless transition into a unified body that will bring additional synergy to the delivery of enhanced product and services across a number of segments,” said Sheikh Sultan.
The Abu Dhabi Tourism & Culture Authority is governed by a board, which is chaired by HE Sheikh Sultan Bin Tahnoon Al Nahyan and has Dr. Zaki Anwar Nusseibeh, Mohamed Khalaf Al Mazroui, Jassim Mohammed Al Darmaki and Brigadier General Omeir Muhammad Muhairi as its members.
