Centara Hotels and Resorts has announced that it is set to open the first overseas property of its Centra value brand at Bali, Indonesia, in November of this year.
Centra Taum Resort Bali is set to be located in Seminyak, on the west coast of the island, within five minutes’ walk from the beach.
The hotel, which is currently nearing completion and is being developed at a cost of $20 million by PT Graha Multi Internasional, is to be operated by Centara under a management contract.
“We are delighted to be opening our first overseas Centra hotel in Bali,” said president, Centara Hotels and Resorts, Gerd Steeb. “This represents strategic growth for the brand, and we feel Bali has enormous potential for Centra.”
Properties within the recently announced Centra Hotels and Resorts brand are within the value category, offering spacious accommodation and Centara-style service without over-delivering on facilities that may be above the needs and expectations of guests.
Senior vice president, sales and marketing, Centara Hotels and Resorts, Chris Bailey said that Centra Taum Resort Bali is a perfect complement to Centara Grand Nusa Dua Resort and Villas, which is due to open in Bali in December of this year.
“This gives guests the option of our five-star Grand brand and our Centra value brand,” he said. “In marketing terms it is a very strong strategy, and for our guests it provides two very distinct and attractive choices, within a wide price band, and both in prime locations.”
Centra Taum Resort Bali is expected to have a total of 90 rooms, of which 53 are deluxe studio rooms at 42 to 58m2 in area, 27 are two-bedroom at 63m2 , and 10 are three-bedroom at 75 to 105m2.
Each room is designed to have its own private balcony, and a number of the two- and three-bedroom accommodations are set to have their own private pool.
Guests at Centra Taum Resort Bali can also expect a restaurant, a bar, a fitness centre, body and foot massage rooms, and a swimming pool.