Etihad Airways and Starwood launch loyalty partnership

 

Etihad Guest members are set to earn Etihad Guest Miles when staying at Starwood Hotels & Resorts around the world, while SPG members are planned to be able to convert their ‘Starpoints’ into Etihad Guest Miles, with each ‘Starpoint’ equivalent to one mile in the Etihad Guest programme.

SPG members are expected to be given an extra 5,000 miles for every 20,000 Starpoints converted to Etihad Guest Miles.

CCO, Etihad Airways, Peter Baumgartner said: "Starwood shares many of the same guest experience values that we have at Etihad Airways and we believe this partnership will be warmly welcomed by members of the Etihad Guest and Starwood Preferred Guest programmes."

To celebrate the partnership, SPG is launching a new ‘Earn Your Dreams’ campaign, which offers members bonus Etihad Guest Miles when they stay at participating Starwood properties. The campaign includes earning double Etihad Guest Miles on standard rooms, triple Etihad Guest Miles on deluxe rooms and 3,000 Etihad Guest Miles on suites.

Senior vice president – Middle East, Starwood Hotels & Resorts, Guido de Wilde added:  "We are proud to partner with Etihad Guest as we provide our loyal members with more rewards and more experiences.

 

"The Middle East is an important market for our SPG programme. In fact, here in the UAE we have seen a remarkable 109 per cent membership increase over the last four years."

To participate in the Starwood Preferred Guest promotion, Etihad Guest Members must join the SPG programme and register online.