Recognising its success on social networks, Etihad Airways recently scooped the Best Emerging Airline on Social Media Award at the SimpliFlying Awards 2014, at a ceremony which took place during the Travel Distribution Summit North America in New York.
The SimpliFlying Awards commend the most outstanding social media campaigns and practices within the aviation industry.
The carrier has recently honed in on its social media strategies with a slew of initiatives on its social networking pages , introduced to engage followers, build a stronger bond and generate revenue. The pages offer visitors real-time news updates concerning the carrier, sponsorships, route additions, products and services, special offers and brand-engaging games.
Chief commercial officer, Etihad Airways, Peter Baumgartner explained: “Social media channels have become a vital part of our broader digital and communications activity. This award further inspires us to be pioneers in the global travel industry in terms of recognising and harnessing the power of social media, and telling the Etihad Airways story in innovative ways.”
CEO, SimpliFlying, Shashank Nigam noted: “Etihad Airways has adopted a methodological approach to social media marketing, resulting in a dramatic increase in engagement over the last year, particularly around the launch of their new Boeing 787 Dreamliner and Airbus A380 products, which will be taking to the skies in December. The airline came from behind and has taken the competition by storm.”
The airline is additionally celebrating having reached one million Facebook fans spanning the globe.
In celebration of social media success and recently acquired accolades, Etihad Airways has launched a ‘#OneMillionMoments’ social media promotion in which fans can share photos of their memorable Etihad Airways travel moments using Facebook, Twitter or Instagram for the chance to win a pair of economy class flight tickets to anywhere on the airline’s flight network. The competition is open until September 30, 2014.
Further bolstering its social media reach, the airline has launched a new Pinterest account and has plans in the pipeline to develop an official blog and launch new brand accounts in multiple languages.