Four Seasons Hotels & Resorts initiates new appointments
posted | Monday, 13 Feb 2012
The sales and marketing teams at Four Seasons Hotels & Resorts across the Middle East are welcoming new additions and returning industry veterans with a selection of appointments and promotions at five regional properties.
Starting in Egypt, a long-standing member of the Four Seasons’ team, Sherifa Issa, has been appointed the new director of sales and marketing for Four Seasons Hotel Cairo at Nile Plaza and Four Seasons Hotel Alexandria at San Stefano.
A graduate of the American University in Cairo, with a major in Business Administration, Issa has spent more than 13 years in the industry, starting off with the pre-opening team at Four Seasons Hotel Cairo at the First Residence as sales manager, followed by three years as director of sales where she developed extensive leadership skills and managerial insight, taking on the responsibilities of director of sales and marketing in 2006.
Alongside Issa in Egypt, Daniela Skopnik – part of the opening team of Four Seasons Hotel Cairo at the First Residence in 2000 – will return to the property as the new director of marketing. From her initial post as senior sales manager she later broadened her scope to oversee sales of all Four Seasons Hotels in Egypt to the European market.
Four Seasons Hotel Damascus will also welcome a new director of marketing: Aboud Haboury. Haboury first joined the Four Seasons family in 2006 as director of catering at Four Seasons Hotel Damascus and then took on the role of director of sales in September 2007.
Across the border in Jordan, Four Seasons Hotel Amman is welcoming a new addition to its marketing and communications’ team with Sara Assad, the new director of public relations.
Assad holds a mass communication and journalism degree from Lynn University in Florida. This is her first venture into the hotel and hospitality industry, and she looks forward to experiencing all it has to offer.