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Four Seasons Hotels and Resorts unveils new website
posted | Monday, 16 Jan 2012
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Four Seasons Hotels and Resorts has introduced their new global website with social media integration.
“The new website anchors our already strong digital presence online, in social media and with the various communities we facilitate,” said executive vice president marketing, Four Seasons Hotels and Resorts, Susan Helstab.
Features of the new website include a new booking process that allows for multi- destination, hotel, and personal reservations, and is optimised for mobile devices and tablets. It is also accessible to reviews on sites such as Facebook, and includes new sections of ‘five-star highlights’ and ‘why you’ll love it’.
Each Four Seasons’ destination is described alongside offering guests the opportunity to set up their own profile, indicating personal interests to receive related content and recommendations from Four Seasons.
“With nearly 90 properties in 35 countries and more than 50 years in the luxury travel industry, Four Seasons is able to share unique insights into the habits of an important consumer segment,” said Helstab.
“The inaugural Luxury Trend Report highlights what we have learned about guest expectations in terms of high-tech balanced with high-touch, how they use social media to engage with brands, and other valuable information.”
Four Seasons Luxury Trend Report shows that luxury consumers are engaging with new technologies in ways that are changing the face of travel. Some of the insights from the report include: the return of luxury, the rise of social media and the Internet in travel, and the increased trend of tablets such as the iPad.
“As luxury consumers embrace digital media on a larger scale, luxury brands that do not commit to a holistic digital media strategy will not survive; it is no longer a nice-to-have but an essential pillar of branding and marketing,” concluded Helstab.
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