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Grand Resort Bad Ragaz AG targets medical travellers
Grand Resort Bad Ragaz AG is promoting its unique combination of five star hotel facilities, one of the largest spas in Europe and a medical health centre with 29 doctors.
Deputy general manager, Grand Hotels, Thomas Bechtold explained to TTG: “The Olympic Medical Health Centre is of massive interest to our Arabic clients, especially our specialised departments for weight loss, check-ups, dermatology, dentist, rehabilitation etc.
“Business from the Arabic markets looks very positive, following the positive trend in 2011, particularly with clients visiting our resort for medical reasons and to enjoy the spa and the destination."
Looking at the year ahead, the resort aims to offer a ‘perfect service’, establish and maintain close relationships with clients, be flexible, generous and understand the special wishes and cultural differences in working with the Arabic market.
As part of its marketing efforts, Grand Resort Bad Ragaz AG has turned its attention to the use of social media.
Bechtold added: “It’s very important. We mainly use Facebook, LinkedIn, Xing and YouTube, as well as platforms like TripAdvisor. Clients can share their experiences real time, so that creates new ambassadors for our resort and extends our resort to the network of the users.”
Grand Resort Bad Ragaz AG is exhibiting alongside its partner, Swiss Health, at ATM as part of the Switzerland Tourism booth.
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