HMH looks to beat competition with summer deals
posted | Monday, 25 Jun 2012
Hospitality Management Holdings (HMH) has rolled out a number of promotions available across its various brands, Coral Hotels & Resorts, Corp Executive Hotels and EWA Hotel Apartments operating more than 30 hotels in the Middle East and Africa.
, Michel Noblet remains upbeat about the performance of hotels under the group. He said: “We are expecting a busy season. So far our hotels have put up an impressive performance with a strong occupancy in the UAE
and KSA averaging at 85 per cent.
“The RevPAR too has grown by 14.7 per cent compared to last year. However, the same cannot be said about some of the other destinations in our network such as Yemen, Egypt, Jordan and Syria owing to the political situation there.”
According to Dubai Department of Tourism and Commerce Marketing, 14 new hotels with a total of 1,605 rooms have opened this year in Dubai putting pressure on the supply and demand chain.
Noblet commented: “There is always a slowdown during summer. Holiday travellers are quite sensitive to price. However, value offers such as ‘Dollar One Deal’ and ‘Stay, Play & Save’ entice them to book their stay with us.”
He also stressed on the importance of product innovation to meet the needs of the discerning and diverse market segments.
“We offer a safe and family-friendly environment being an alcohol-free chain and this makes our brands unique and a preferred choice in the region.”