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Hilton Hotels & Resorts releases report on global spa trends
posted | Wednesday, 18 Jul 2012
The spa industry as a whole was under the spotlight in a new Hilton Blue Paper released by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide.
The report, entitled ‘Emerging Global Spa Trends’, outlined insights from a collection of industry experts, including Hilton Worldwide spa team, founders of spa product brands and other thought leaders in the industry. The Hilton Blue Paper also includes a survey of 6,000 respondents throughout the US, the UK, Australia and China to offer additional global and regional insight.
A key finding of the research is that nearly 50 per cent of the respondents said the existence of a spa is an important factor in selecting a hotel, with Chinese travellers finding it the most important, followed by those from Australia.
“Spa is a key differentiator for us within both the leisure and business travel segments today,” said global head, Hilton Hotels & Resorts, Dave Horton.
“This new research emphasises the importance of spas in the decision to book a hotel stay, particularly in the rapidly expanding Chinese market. Of particular note, we found that 69 per cent of travellers said they were at least somewhat likely to visit the spa at their hotel. Through innovative concepts like eforea: spa at Hilton we are providing unique spa experiences for our guests and best in class solutions for our owners.”
Senior director, global spa, full service and luxury brands, Hilton Worldwide, Tyra Lowman added: “While we find that many of the global spa trends are consistent around the world, there are also notable and significant regional differences. A successful spa concept on a global scale is one that offers reliable services across its portfolio while respecting regional differences by providing locally influenced treatments and services.”
This Hilton Blue Paper is released as eforea: spa at Hilton, the global spa concept created by Hilton Worldwide. Since its October 2010 launch by Hilton Hotels & Resorts, eforea now includes 11 locations in seven countries, with more than 90 additional locations in development. The concept is currently available to properties across Hilton Worldwide’s Hilton Hotels & Resorts, DoubleTree by Hilton and Embassy Suites Hotels brands. Hilton currently has more than 250 spas across the company's ten brands.
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