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Mövenpick Al Bida’a, Kuwait is ready to face competition

Mövenpick Al Bida’a, Kuwait is ready to face competition

With an impressive 120m² stand, Mövenpick Hotels & Resorts has arrived at ATM to promote its properties in the Middle East, among which is Mövenpick Al Bida’a, Kuwait resort, pitched as one of the best family destinations in the region.

Presenting the property to TTG is PR and communications executive, Mövenpick Al Bida’a, Kuwait, Khadija Meftah: “The hotel is convenient for both business and leisure travellers, with its wide range of five-star facilities and the perfect location in the heart of Kuwait in close proximity from key locations, such as Kuwait City, Kuwait International Airport and renowned shopping malls.”

In an overview of the year ahead, Meftah further informs that 2012 will see an increase in the number of hotels in Kuwait, potentially adding another 1,800 hotel rooms to the market.

“The oversupply of rooms will create a very challenging environment this year and next year, and, in order to meet these challenges and increase our share of business, we are planning to further diversify our products and offers through our new business packages targeting the international business travellers and considering various promotional activities, incentive programmes and teaming up with airlines and car rental companies to give our guests an attractive deal,” says Meftah.

“We have also created tailor-made offers perfect for GCC families such as our ‘Family Weekend Splash’ for Kuwaitis and GCC nationals, which is valid for all our sea view rooms and comes with breakfast and lots of recreational activities for kids. We are planning also to renovate all the hotel rooms later this year to give them a new and fresh look.”

Happy to capitalise on the future increase in both leisure and business markets in Kuwait, as some big projects are scheduled in the country that push many companies to bring experts from Europe and the US, Meftah stresses: “We are expecting to see a huge increase in occupancy and average room rate throughout 2012, the hotel is doing great so far, as we achieved the highest level of profit this month ever since the hotel opening.”

She also suggests that the leisure market is likely to grow too, as families, witnessing the current unstable political situation in some of the tourist destinations in the Middle East, are more likely to choose Kuwait as an affordable and family-oriented summer destination.

Talking about the strategic marketing and sales enterprises of Mövenpick Al Bida’a, Meftah claims: “We always treat driving rooms’ sales as a priority, but it is essential that we are creative and innovative in generating revenues from new sources. For instance, we are soon to open the first Sailing Academy in Kuwait here at the resort, news of this has generated great interest and it will produce revenue from a completely new revenue steam.”

She also adds that social media has become an integral part of the company’s business, becoming a great tool to engage and stay connected with guests and fans.

“It is an effective way to stay in touch with our guests anytime and anywhere, understand their needs and keep them updated with our latest news and offers. Since we started using social media, we have witnessed an increase in hotel business, especially F&B and spa and also an increased traffic to the hotel’s website.”

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