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Mövenpick Al Bida’a meets all travel demands
The 306-room Mövenpick Hotel and Resort Al Bida’a is using ATM to promote its drive for increased business at its residence offerings, whilst also sending out the message that Kuwait is a family-friendly destination.
“In order to cater to the latest needs, we recently launched Al Bida’a residences, which are perfect for people coming to Kuwait on short- or long-term contracts,” director of sales and marketing, Mövenpick Hotel & Resort Al Bida’a, Mohamed Ibrahim outlined to TTG.
“We offer a choice of two-, three- and four-bedroom villas, each with a fully-equipped kitchen, lounge and a dining area, so clearly this is very different from a typical hotel room. It is a place which can become a home, private and away from the hotel if guests want it to be but with the benefit of the hotel facilities.”
Commenting on how the hotel is planning to attract more families, Ibrahim revealed to TTG that this will be done through a variety of packages which have been specifically designed to cater to such requirements.
“Due to recent events which have taken place throughout the Middle East, guests, especially Kuwaitis and Saudis, are more likely to spend their summer holiday in Kuwait rather than take the risk and go to other places.
“For this reason, we have created new promotions for families such as our new family weekend package, which is available only for families travelling with children which entitles them to a 25 per cent discount on room rates and on meals and beverages as well as complimentary kids recreational activities,” stated Ibrahim.
Attending ATM to present these messages is a key component in the hotel’s drive to increase its appeal to current and potential guests, with Ibrahim also informing TTG that the timing of the event is another ideal factor for attendance.
“May is a perfect time for our hotel to capitalise on summer business and for the tour operators to negotiate summer packages for the intra-regional and outbound business.”
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