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- Mövenpick Hotels & Resorts launches new MICE programme
Mövenpick Hotels & Resorts launches new MICE programme
posted | Friday, 25 May 2012
Creative cuisine, inspirational event ideas and fast efficient MICE service from start to finish are at the heart of the new global ‘Meetings & Events’ programme launched by Mövenpick Hotels & Resorts at IMEX, Frankfurt.
Intensive training to streamline every element of the MICE process at Mövenpick Hotels & Resorts has already paid dividends with the company achieving a number three ranking among European branded hotels in this year’s German IFH Institute for Hospitality Management’s annual MICE survey.
When tested on a complex meetings request Mövenpick Hotels & Resorts in Central Europe achieved 100 per cent for process and execution and also responded the same day, a feat achieved by only 30 per cent of the hotels tested.
“Last year, Mövenpick Hotels & Resorts in Europe were ranked 30th, so this vastly improved position pays tribute to the new seamless MICE experience our customers can now enjoy,” said senior vice president brand and marketing, Mövenpick Hotels & Resorts, John Griffin.
The Meetings & Events programme is due to be available across all key MICE properties of Mövenpick Hotels & Resorts by the end of 2012, with several hotels unveiling the scheme this week.
Three key principles provide the foundations for the new programme. Firstly, with ‘Food for thought’, menus have been given a fresh seasonal touch, enhanced by local, organic or Fairtrade produce, live cooking stations, healthy menus, adaptations for special diets and imaginative flourishes such as individual mini-fondues or Mövenpick Ice Cream stations.
Secondly, event organisation at Mövenpick Hotels & Resorts has also been completely streamlined with ‘Thought-through service’ - the creation of quality events that are custom-made to match individual requirements. The process is now supported by dedicated Meetings Consultants that provide a one-contact start-to-finish service, as well as Meeting Concierges that resolve any challenges during an event.
Finally, ‘Inspirational environments’ have been created through the transformation of meeting spaces into unique locations that can accommodate tailored event concepts or be personalised to individual requirements such as at the ancient amphitheatre in Petra.
Additionally, requests for meeting space availability, pricing and creative ideas can be done online through a new user-friendly Meetings & Events’ online RFP (request for proposal) section, in partnership with Active Network | StarCite, while 2D-interactive floor plans allow event planners to carry out feasibility checks of possible room set-ups.
“Whatever the occasion, we are here to listen and adapt individual solutions to meet customer requirements. The Meeting & Events programme highlights our constant commitment to product improvement and customer satisfaction,” concluded Griffin.
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