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Qatar Airways launches twitter initiative
posted | Monday, 09 Jul 2012
Qatar Airways has launched a twitter-powered global race designed to connect people from around the world.
‘Tweet-a-Meet’ enables a team of two turn their virtual connections into real ones by receiving ‘tweet miles’ for every tweet they send containing information on their chosen destination meeting point.
Making new friends across continents and staying connected with loved ones wherever they are in the world is just a click-of-a-mouse away in this campaign that aims to take wired connections one level further. It empowers tweeters to take these connections from online to offline, meeting in a Qatar Airways’ destination of their choice.
Contestants are asked to log onto Qatar Airways’ micro site to register for the race through their twitter account. They then select a race companion from their list of twitter followers to participate with and to eventually meet in person. An invitation is sent to the chosen companion via twitter and e-mail. Upon acceptance of the contest invite, teammates then select any one of Qatar Airways’ 117 international destinations as their meeting point.
twitter companions could be friends, family or colleagues who must also be registered Tweet-a-Meet users. Once registered, contestants accumulate miles based on the number of tweets they send that include the hashtag ‘tweet-a-meet’.
Participants engage in teamwork to find travel tips on their selected destination to tweet about. They are able to track their progress and see how they fare against other teams on a leader board posted on the official micro-site.
The first three teams with the highest number of tweets at the end of the race can each expect to win a pair of business class tickets to their chosen destination.
Contestants who do not make it to the top three still stand a chance to win one of five pairs of Qatar Airways Economy Class tickets to their dream destination in a lucky draw.
“Platforms like twitter help connect people from different backgrounds, cultures and countries,” said CEO, Qatar Airways, Akbar Al Baker.
“With Tweet-A-Meet, we want to provide a social media platform that would connect people wherever they are and even reward them for it.
“A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy. As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers.”
Registration for Qatar Airways’ Tweet-A-Meet race has started. The race is set to flag off on July 15 and ends July 24.
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