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Sofitel announces new Ivory Coast property
posted | Friday, 27 Jul 2012
Sofitel has announced the signing of a management contract with the Société des Palaces de Cocody, representing the Ivorian State, which formalises the acquisition of the Hotel Ivoire, Abidjan, Côte d’Ivoire.
“We’re delighted that the Accor Group and Sofitel have been chosen to take over the management of this iconic hotel in Côte d’Ivoire. Emblematic across the entire African continent, the Hotel Ivoire strengthens the presence of the Accor Group in the region,” outlined COO, Accor, Yann Caillère.
“Following a successful repositioning in the luxury market, Sofitel now has the necessary prestige to take charge of this establishment and its many possibilities. After the reopening of the Sofitel Jardin des Roses, its prize North African hotel in Rabat, Morocco, the brand is betting on a new flagship establishment in West Africa, geared towards a business clientele.”
The contract is expected to take effect on January 1, 2013 with Sofitel ensuring the changeover between September 1 and December 31, 2012 with the current management.
From its location, overlooking the Abidjan lagoon, the Hotel Ivoire currently offers 209 rooms in the Tour Ivoire, with the main building closed for renovations. Over the coming months, the entire hotel will be brought into line with Sofitel standards. At present, the practical details of the remodelling are being drawn up by teams on the ground, as is the case for other, adjacent sites.
The establishment is part of Sofitel's Europe, Middle East and Africa zone, led by Dominique Colliat. The Hotel Ivoire can thus draw on the expertise and synergies of the Sofitel Rabat Jardin des Roses in Morocco in terms of HR and training.
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