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Virgin Limited Edition appoints Lynne Ireland
posted | Friday, 27 Jul 2012
Virgin Limited Edition has revealed the appointment of Lynne Irelandas its regional sales director for Australia.
As Virgin Limited Edition’s first sales representative in Australia, Irelandwill be responsible for driving sales and marketing within the Australia market and will report to group sales and marketing director, Virgin Limited Edition, Janet Hoolohan, based in the London head office.
Ireland’srole will focus primarily on developing strong travel industry relationships with a specific focus on recognised luxury travel specialists and incentive houses to increase reservations for the Virgin Limited Edition collection.
“This is an important development for Virgin Limited Edition as we seek to expand awareness within the Australian market. We are looking forward to Lynne joining the team and using her wealth of experience and knowledge to help drive our business expansion in such an increasingly important market,” commented Hoolohan.
Ireland brings with her a wealth of industry experience from vice president – Asia Pacific, Small Luxury Hotels of the World, and general manager – Asia Pacific, Luxury Hotel Partners; Ireland went onto become the managing director for Preferred Boutique globally.
Ireland is also a committee member of the Australian Society of Travel Writers and started her own company, Inspired Luxury, in 2011.
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