World Travel Market London 2015 to shed light on industry research

Just around the corner, this year’s edition of World Travel Market London will be unveiling research on a variety of sectors within the global travel industry, with a number of reports by leading research organisations such as Mintel, Euromonitor International and Phocuswright.

The first piece of research to be unveiled on the first day at 10:30 in Platinum Suite 5 and 6 will be the World Travel Market Industry Report, which polls both the global travel industry and 1,000 UK holidaymakers, and gives an insight into the conversations taking place on the WTM London exhibition floor.

Meanwhile in the same room at 13:30, the WTM Global Trends Report, in association with Euromonitor International, will outline a trend for every geographical region of the industry alongside one for technology and global brands.

IBTM China 2019

Also on the first day of WTM London at 14:00, Phocuswright will outline the key trends in travel technology on the Global Stage.

The second day of WTM will feature exclusive research from the Global Air Passengers Survey. Produced by Ink Publishing the findings come from customer questionnaires in airlines’ inflight magazines. The findings will form the backbone of an aviation debate, chaired by WTM consultant John Strickland, which takes place in Platinum Suite 1 at 10:30.

Also at 10:30 in South Gallery Rooms 13/14, exclusive research on the family holiday market will be unveiled by SOUK. Changes in UK pension legislation and the dissolving ‘generation gap’ are behind a trend for more parents to take holidays with their children during and after their university years.

On day three in the afternoon, leading research company, Mintel, will present international data on consumers’ appetite for and attitudes to  travel and also look forward to the global demographic and technological changes that will shape what people want from their holidays in the future. The session takes place in Platinum Suite 1 at 12:30.

Portfolio conference manager, World Travel Market, Charlotte Sutton remarked: “More than 9,000 WTM London delegates attend the 100 sessions of the conference programme, with the latest and most up-to-date research the key attraction.

“With this in mind, WTM London 2015’s programme is packed full of sessions unveiling new and exclusive research and data. This year sees the 10th edition of WTM Global Trends Report, in association with Euromonitor International. Furthermore, I am delighted to be able to welcome new research partners including Mintel and Ink Publishing.”