A new format for fast-approaching AHIC 2020

Arabian Hotel Investment Conference

This year’s edition of the Arabian Hotel Investment Conference (AHIC) will run with a new format.

Taking place from September 29 until October 1, 2020, the 16th edition of the event has an exciting programme and networking opportunities lined up.

AHIC will be ‘on the road’ for the three-day programme, broadcasting live from pop-up studios across hotels in Dubai with select audiences, shared simultaneously on a virtual platform with the AHIC online community worldwide.

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During the event, attendees will be able to create their personalised schedules and select the sessions and activities they would like to attend either virtually or on-site in Dubai.

Chairman, Bench Events, Jonathan Worsley, who is the founder of AHIC, said: “We have had to start from scratch and imagine what bringing the hotel investment industry together looks like in September 2020. It’s a very different scenario to what we have done in the past as the industry has changed, our community’s needs have changed and the regulations governing events have changed. However, what remains constant and more pressing than ever, is the need for the industry to come together, connect, share information, challenges and solutions and be inspired. AHIC is an important opportunity for the industry to demonstrate its resilience and how it is evolving to bounce back stronger.”

This year’s programme will feature managing director, Twenty14 Holdings, Adeeb Ahamed; CEO, Accor Hotels Middle East & Africa, Mark Willis; chief executive, Jumeirah Hotels & Resorts, Jose Silva; managing director of hotels, Majid Al Futtaim Properties, Khalifa Bin Braik; global destination marketing director, Expo 2020 Dubai, Sumathi Ramanathan; CEO & MD, CG Corp Global and CG Hospitality Holdings, Rahul Chaudhary; and many more.

Day one will entail a briefing on ‘The Future of Hotel F&B’ hosted by Jumeirah Hotels & Resorts as well as a session hosted by JLL titled ‘Focus on Outward Opportunities for Investors’.

Day two will consist of discussions on the macro-economic outlook, investor sentiment, global and regional key performance indicators as well as pipeline, and how to tackle transformation through technology.

The final day will look at ‘Building Back Better’, with industry perspectives on thriving in the new normal, looking at how brands are connecting with their customers to get them travelling once again, complemented by various specialised discussions in virtual roundtables and breakout sessions.

As well as the conference programme, ‘AHIC on the Road’ will feature a series of activity-based outdoor networking experiences, such as a community run organised by The First Group at the Marina Prominade, yoga at the Rixos Premium Dubai JBR with the support of Accor, a golf tournament presented by Dubai Golf, and the return of the AHIC Roya Tennis Tournament hosted by Méridien Mina Seyahi Beach Resort & Marina.