Abu Dhabi climbs the ranks as recognised MICE destination ahead of IBTM Arabia 2018

IBTM Arabia


Abu Dhabi’s ever-evolving level of development and investment, as well as its enhanced connectivity and infrastructure, have catapulted the emirate to the position of a leading MICE destination globally.

Confirming this is the impressive number of high calibre suppliers who have already registered to attend IBTM Arabia next year, which will take place at Jumeirah at Etihad Towers in Abu Dhabi from February 5-7, 2018.

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Renowned international suppliers who have confirmed their attendance to the event include the Azerbaijan Convention Bureau; Czech Tourism Authority; Interprefy; Norwegian Cruise Line; and Singapore Tourism Board and the United Nations Conference Centre.

Regional suppliers include Atlantis The Palm; Fairmont Ajman; Fujairah; Jumeirah Group; Matrix Audio Visual Entertainment; Ras Al Khaimah Tourism Authority; Rotana Hotels and Resorts; and The Waldorf Astoria Ras Al Khaimah.

They will be joined by hosted buyers from organisations including AIM Group International; ALJ – Toyota; American Express Travel Services; Continental AG; Danone; Firmenich; GSK; Saudi Telecom Company and United Spirits Ltd.

The recently launched IBTM Trends Watch Report revealed that the Middle East is a maturing market, which is slowly becoming a major player on the international MICE scene, due to its high standards of delivery, both on the supply and on the demand side.

The report quotes the Advito 2017 Industry Forecast that is seeing fleet expansion by Emirates Airline, Qatar Airways and Etihad Airways, to meet the growing demand in the region – up 11.2 per cent – granting international delegates easy access to meetings and reducing the cost for international event planners.

“The Middle East is an ever-expanding market that is able to constantly deliver top notch supply in line with growing demand in business travel, meetings and events,” declared exhibition manager, IBTM Arabia, Shinu Pillai. “In such a dynamic industry, it is essential that we keep things fresh and exciting for our attendees. Abu Dhabi’s ever evolving offer ensures we can do just that, resulting in the long-term success of the event.”

Pillai continued: “As well as this, there is an excellent support mechanism in place for event organisers in the city, headed by Abu Dhabi Convention Bureau and, on a wider scale, by Abu Dhabi Culture & Tourism Authority, with whom we have partnered since inception in 2007.”

The networking programme will commence with a ‘Discovery Day’, introducing suppliers and hosted buyers to some of the highlights of Abu Dhabi, whilst giving them the opportunity to network with each other and key media.
On the final day of the event, attendees will take away learnings from a session by chief technology officer and co-founder, Musafir.com, Albert Dias. Dias will explore how TMCs will need to bank on intelligence, rather than the outdated mainstay of service, to remain relevant in an era of constant change.