Abu Dhabi Convention Bureau promotes UAE capital’s MICE offering in London

Abu Dhabi Convention Bureau

The Abu Dhabi Convention Bureau (ADCB) successfully participated in the seventh edition of The Meetings Show, which took place in London at the end of June.

A total of 11 stakeholders joined ADCB to raise awareness of the UAE capital’s MICE portfolio, as well as the many incentives available, including ADCB’s ‘Advantage Abu Dhabi’ stimulus. These included Anantara Hotels Resorts & Spas, Dusit Thani Abu Dhabi, Emirates Palace, Etihad Airways, Fairmont Marina Abu Dhabi, Gulf Dunes, Hala Abu Dhabi, Marriott Hotel & Marriott Executive Apartments Downtown Abu Dhabi, Rosewood Abu Dhabi, Rotana Hotels & Resorts and Yas Bay Arena.

During The Meetings Show, 225 people visited the ADCB stand for meetings to learn about the destination, try their hand at Arabic calligraphy and enter a competition to win exciting experiences in Abu Dhabi.

IMEX Frankfurt 2020

ADCB sponsored the MICE Mix event, which took place on the evening of the first day of The Meetings Show, alongside Etihad Airways, Hotel Republic and Mags Worldwide.

Director, ADCB, Mubarak Al Shamisi commented on the event: “We are delighted to have participated in The Meetings Show this year, alongside 11 of our stakeholders, to provide event organisers with invaluable knowledge about the destination which we hope will convert to business in the future. It was great to meet old and new friends alike, whilst promoting our latest news and venue offerings, as well as our ‘Experience The Extraordinary’ promotional campaign. As always, there is great excitement surrounding Abu Dhabi, so we look forward to seeing the leads generated at the show flourish.”

The UK represents the UAE capital’s top European source market and the second largest overseas market. Last year, a six per cent jump in UK visitors was recorded, with numbers exceeding 277,000.