Accor and Al Tayaar Travel Group form strategic partnership

Al Tayaar Travel Group

Following the inking of an agreement, Accor will grant Al Tayaar Travel Group’s customer base access to its entire portfolio of hotels, via its online and retail channels.

Accor will provide the Saudi-based travel company with direct access to real-time rates and availability across its portfolio of 4,800 hotels and resorts, spanning 100 countries worldwide. This move will bolster Accor’s visibility and sales capabilities in major regional and international customer source markets through Al Tayaar Travel Group’s extensive online and retail channels.

Senior vice president, global sales organisation, Accor, Markus Keller commented on the alliance: “Our partnership with Al Tayyar Travel Group accelerates our growth strategy by cementing our presence as a world-leading travel and lifestyle brand in the Middle East, which is an increasingly important source of core business for Accor.”

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Keller continued: “This mutually-beneficial agreement provides us with a prime opportunity to amplify awareness of our unrivalled portfolio of diverse brands and lifestyle experiences around the globe to some of the region’s most dynamic and travel-hungry consumer markets, in particular Saudi Arabia, via Al Tayyar Travel Group’s leading brands and platforms as well as their far-reaching retail and online channels.”

Meanwhile, group CEO, Al Tayyar Travel Group, Abdullah Al Dawood said: “Accor is a global brand and connecting with them on our platform will bring thousands of well-known hotels to our travellers, giving greater choice and convenience. With over 90 million online sessions last year, we have the largest travel platform in Saudi Arabia and the Middle East, which is why hotel brands such as Accor choose us as key regional partners.”

Al Tayyar Travel Group has two leading online travel agencies in the Middle East, Almosafer and Tajawal. The company has the largest retail distribution networks in Saudi Arabia, with over 400 points of sale.

This exciting alliance reinforces Accor’s distribution capabilities in these major growth markets and further bolsters its robust outbound growth from the Middle East to major destinations such as the US, Asia and Europe.

Accor will provide Al Tayyar Travel Group with real-time access to rates and availability across its entire portfolio, which comprises 38 brands.