Accor: Major plans in store for the MENA region this year


Accor is kick-starting the year 2021 with a jam-packed schedule of new hotel openings spanning the globe, with 10 slated for the MENA region.

Despite the challenges brought forth by the year 2020, the hospitality giant maintained a steady pace of development and continued to sign new projects. This has led to a robust roster of new hotel openings throughout 2021.

Global chief development officer, Accor, Agnes Roquefort said: “As we are all too familiar, 2020 had a profound impact on our day-to-day lives and the hospitality industry as a whole. Even so, the early stages of a global rebound will be material and significant.

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“Despite the delays and temporary closures, we experienced due to the pandemic, we continued to experience sustained momentum across our development pipeline and are optimistic that the worldwide rollout of COVID-19 vaccines will lead to renewed trust in travel and a much greater sense of personal safety for the entire global population,” Roquefort added.

The Middle East and North Africa region is in for a treat this year, with a total of 10 properties due to inaugurate.

Saudi Arabia will welcome Raffles Jeddah, which is inspired by the richness of Arabian heritage; Fairmont Ramla Riyadh, which will be luxurious serviced residences infused with the Saudi local essence; and Swissôtel Living Jeddah, making Jeddah the first destination in the Kingdom to welcome Swissôtel’s serviced residences.

Dubai will be welcoming four Accor properties this year, including Rixos Jewel of the Creek, a fully integrated urban resort with a focus on leisure, entertainment, sports and F&B; SLS Dubai, which will be the first SLS hotel to open in the Middle East offering luxurious residences and hotel rooms; the quirky 25 Hours Dubai, offering charm and personality forged in the local culture of Dubai; and Th8 Dubai, inspired by the fashion, glamour and jet-set lifestyle of the cool white sands and art deco scene of Miami Beach.

Qatar will be welcoming Banyan Tree Doha, Qatar, which will represent the brand’s very first hotel in Qatar, while North Africa will be opening its arms to Fairmont Tagazhout Bay, Morocco – a tranquil oceanside destination surrounded by olive groves and Argan gardens, as well as Rixos Premium Magawish, Egypt, an exclusive all-inclusive resort located on the Red Sea Coast.

Accor’s new properties will fully comply to its ALLSAFE hygiene and cleanliness label, established in mid-2020 to give guests the assurance of a third-party verified standard of hotel cleanliness and hygienic requirements. These standards were developed with and vetted by Bureau Veritas.