Accor has added Turkey and India to its Middle East and Africa region.
This regional expansion comes with an increased pipeline of over 112 hotels that are scheduled to open in the coming 24 months.
CEO Turkey, India, Middle East & Africa, Accor, Mark Willis commented on the news: “Our expanded portfolio of more than 35 brands across the entire market spectrum – economy, midscale, upscale and luxury – is a catalyst for growth in the region; it means we have a range of hospitality options for every project in every destination.”
Willis continued: “The addition of Turkey and India to our already diverse region means that we will be able to consolidate the existing relationship and work that has been accomplished over the years, and centralise it into a collective effort. It is in a strategic but natural move that we are integrating India and Turkey to our portfolio with long term plans in sight for the future of the region.”
In Turkey, the hospitality giant will bolster its current portfolio of 54 properties in the country with 10 additional hotels. Travellers can choose from diverse hotels strategically located across the country, including Rixos Premium Belek, set on the stunning shore of the Mediterranean Sea; the luxurious Raffles Istanbul, located at the Zorlu centre; or the iconic Swissôtel Istanbul The Bosphorus, located in the centre of Istanbul on the European Banks of the Bosphorus.
Since partnering with the Turkish-grown brand Rixos in 2017, Accor has been eager to take on new opportunities to strengthen the brand’s presence in the Middle East and wider region. With the integration of Turkey, the region will welcome 11 more Rixos properties, which includes eight hotels and resorts across the UAE and Egypt.
Willis said: “We have seen Turkey becoming an increasingly popular destination for UAE residents and citizens, as well as other Gulf nationals. The country’s proximity combined with easy visa formalities makes it attractive for in and outbound travel in the region.”
Meanwhile, Accor’s portfolio in India features some key mid and economy hotel brands such as ibis and Novotel, but also the upscale Fairmont Jaipur and Sofitel BKC in Mumbai. At the beginning of 2021, the group will be introducing Raffles to the country with the first Raffles in Udaipur, located in the western state of Rajasthan.
In New Delhi, guests travelling for business can choose to stay at three of Accor’s properties strategically located near the international Delhi airport. At Pullman New Delhi Aerocity, guests are only 200 meters away from the Delhi Aerocity metro station; at Novotel New Delhi Aerocity, guests will find themselves near the business hubs of Gurgaon, New Delhi and Cyber city; and at ibis New Delhi Aerocity, guests can enjoy a smart economy hotel which promises modernity, comfort and service at the best price.
For families, Novotel Imagicaa Khopoli is the perfect option with its combination of premium facilities and a strategic location next to India’s most exciting amusement park, Imagica Theme Park.
Willis said: “The integration of India into our region is a great opportunity to contribute to the group’s strategic development in the country, more specifically, with the expansion of our luxury portfolio. With the introduction of landmarks such as Raffles, Fairmont and Swissotel in the pipeline, combined with the rich cultural and historical heritage offered by the country, travellers will certainly find their fit whether travelling for leisure or business.”