Accor has begun the process of reopening some of its previously temporarily closed hotels in response to the global pandemic.
With restrictions now easing across many destinations and the number of reopened hotels in its network projected to climb steadily over the coming months, Accor is investing in the resurgence of the travel and service industries and economic recovery in the communities where it operates. ALL – Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign – Reignite the Love of Travel. The campaign is launching with a short film designed to reassure and to create desire while uplifting its audience.
Chief marketing officer, Accor, Steven Taylor commented: “During the lockdown periods everywhere, we have been surprised to see so many people on social media sharing their craving for travel with such uplifting humour and creativity. It was heart-warming for us to see that they were missing us as much as we were missing them. The message of our campaign then came naturally as we invested to prepare for the immediate holiday season as well as for longer term bookings. Seeing the quick business recovery in China, we wanted to do our part to reassure our guests and to reignite the travel desire.”
Accor’s Reignite the Love of Travel will launch with an engaging social media campaign. Travellers will be invited to share their travel dreams and inspiration, which will be combined to create a second ALL montage-style inspirational travel film.
Offering reassurance to travellers as they head back into the world, Accor’s ALLSAFE cleanliness programme protects guests and staff, while assuring travelers they can feel safe while staying at Accor’s hotels. These measures have been developed with the support of Bureau Veritas, a recognized world leader in testing, inspections and certification services.
Accor’s Reignite the Love of Travel campaign will launch in key markets worldwide throughout the summer.