AccorHotels launches bold new CSR commitments

Planet 21 AccorHotels
AccorHotels committed to CSR with Planet 21

AccorHotels has presented the results of Planet 21, its sustainable development programme, and has renewed its commitments going forward to 2020.

The group’s chairman and CEO, Sébastien Bazin stated: “The commitment and energy demonstrated by our teams in deploying Planet 21 worldwide, are both valuable levers for our sustainable performance. After five years, the results of the first phase of the plan are very encouraging. Today, we want to scale up our ambitions by banking on innovation and accountability. Planet 21 Season 2 must enable us to create wealth sustainably and curb our negative impacts through the mobilisation of our employees, guests, partners and local communities. Our vision is to drive the change towards positive, more responsible and inventive hospitality, wherever we are.”

As part of a policy of progress and transparency, the group stated it asked its customers for their views on these issues, updated its environmental footprint and assessed its socio-economic footprint for the first time to assess the challenges it faces and construct its new five-year programme. The programme for 2020 was drawn up in consultation with the teams. It reinforces some of the group’s fundamental commitments, such as curbing its environmental footprint, and identifies new objectives which dovetail with both the changes to the business model and its strategic priorities, such as food and beverage and the sustainable management of its property portfolio through HotelInvest.

IMEX Frankfurt 2020

Planet 21 [2016-2020] is structured into four areas of action enlisting its employees, customers, partners and local communities, and two priorities, namely food and beverage and buildings.

To provide the hotels with effective support as they deploy this new plan, Charter 21, the in-house sustainable development management system for hoteliers, has evolved and been renamed Planet 21 in Action. The new system aims higher and is more accommodating with regards to local specifics and operational realities. It is more flexible and is based on a participative approach allowing each hotel to set its own objectives and map out its own action plan. A common baseline comprising of 16 mandatory actions, sets a demanding first level of commitment (bronze status). To upgrade their status (to silver, gold and platinum), hotels then select the actions they wish to implement from a wider range of initiatives.

AccorHotels achieved solid results regarding the actions taken over the 2011-2015 period. According to the group, in five years, it has delivered two-thirds of the programme’s 21 objectives and over 90 per cent of its hotels have embarked on a continuous-improvement drive. Planet 21 allowed the group to unite its teams and engage its guests and partners in a structured approach which is recognised by several ethical stock market indices.

The group revealed it has made significant progress, in particular with regards to wellbeing in the workplace, child protection, biodiversity, and water and energy consumption management. In five years, water consumption has been cut by nearly nine per cent, energy consumption by 5.3 per cent and carbon emissions by 6.2 per cent. At the end of 2015, all its hotels were committed to protecting children from abuse (in-house awareness programme, WATCH) and more than 4.5 million trees had been planted worldwide since 2009.