AccorHotels reinforces efforts to drive women’s advancement in the workplace


AccorHotels’ Middle Eastern and African division has partnered with She is Arab – the first dedicated global speakers’ platform for Arab women designed to elevate female leadership development and to drive women’s economic empowerment and advancement in the workplace.

As part of the collaboration, a series of dialogues and discussions will roll out throughout the year in Saudi Arabia, Egypt, Jordan and the UAE, including panels, roundtables, fireside chats, in addition to training and coaching sessions focused on leadership skills, public speaking, personal branding and media interaction. These events will tackle topics including the changing nature of leadership, navigating through workplace culture, achieving work life balance, and advocating workplace policies to ensure equal opportunities for women.

Accor’s own international RiiSE network, co-chaired by its chief digital officer, Maud Bailly and CEO, AccorInvest, John Ozinga, comprises both men and women, as denoted by the double ‘ii’, who are all committed to the values of knowledge sharing through mentoring programmes, solidarity and combatting stereotypes and discrimination, as well as promoting female talent to positions of leadership.


Chief operating officer – Middle East and Africa, AccorHotels, Sami Nasser stated: “The region today accounts for almost 30 per cent of the group’s global RiiSE network of close to 30,000 employees from 4,900-plus hotels in 111 countries. Male and female talent from Accor’s hotels in Saudi Arabia and Egypt dominate RiiSE membership in the region. We are thrilled to join hands with She Is Arab, further cementing our commitment to continuous narrative around gender equality, with the aim of achieving actionable outcomes.”

Based on their common vision and commitment to advancing gender equality (SDG5), both organisations aim to highlight the importance of networking, peer to peer support networks, leadership and participation of women to be active contributors in the region’s economy.

The partnership also aims to help in the exchange of experiences and knowledge to advance women’s leadership across various sectors. Events will also focus on extending mentorship to younger women and emerging leaders and inspiring them through awareness raising sessions and sharing success stories of role models.

“We consider this collaboration a testament to Accor’s commitment to social responsibility and its strong support for women-led startups,” co-founder, She is Arab, Noha Hefny said. “With the growing momentum and strength of the She is Arab network, we believe our synergies and common values reinforce our shared commitment to women empowerment and gender parity in the MENA region. We are excited to discover the opportunities that the future holds for both of our organisations.”