Abu Dhabi National Exhibitions Company (ADNEC) has entered into a strategic partnership with Etihad Airways, appointing Hala Abu Dhabi, the Destination and Leisure Management division of Etihad Airways, as the official travel and destination management partner of its key events.
Hala Abu Dhabi will provide travel services and holiday packages to the visitors and exhibitors attending events held at ADNEC.
The agreement was finalised by group CEO, ADNEC, Humaid Matar Al Dhaheri and senior vice president, Destination and Leisure Management, Etihad Airways, Hareb Almuhairy.
As part of its continued drive to promote its specialised event portfolio, ADNEC participates in major defence and security shows held in different parts of the world throughout the year. The partnership with Hala Abu Dhabi will streamline travel procedures for such global outings, given the carrier’s reputation and its extensive global network, operated in line with the highest international standards.
On the new alliance, Al Dhaheri stated: “We are proud to partner with Hala Abu Dhabi, the Destination and Leisure Management division of Etihad Airways. The collaboration aligns with our priority to ensure a comfortable and convenient travelling experience for the exhibitors and visitors of these important shows. Such partnerships are central to our collective efforts to promote Abu Dhabi’s status as a global business tourism hub.”
Almuhairy further noted: “Through our strategic collaboration with ADNEC, we aim to foster the growth of the tourism industry in Abu Dhabi. MICE business plays a significant role in empowering the UAE’s economy and we are pleased to play our part in enabling growth in this sector.
“This partnership will unify the efforts of both parties to further support the future mission and the vision of UAE,” he concluded.