ADNEC introduces latest AI project ‘Jawab’


Abu Dhabi National Exhibitions Company (ADNEC) is introducing an online chatbot platform – ‘Jawab’ – which has been designed and developed to automatically and effectively respond to enquiries from exhibitors, organisers and visitors of its events.

ADNEC is the first venue within the exhibitions and conferences sector in the MENA region to launch a customer-interactive machine learning chatbot.

ADNEC debuted the trial stage of ‘Jawab’ today (October 25), at the opening day of the Middle East Games Con 2018, which will run until October 27, 2018, at the Abu Dhabi National Exhibition Centre.

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The company aims to test and develop the programme on its website, where the services will initially be tested in English and eventually include Arabic, to facilitate continuous communication with the company’s customers in a timely manner throughout the year.

“In line with our commitment to innovation, we launched Jawab, a chatbot platform based on Artificial Intelligence, aimed at enhancing customer experience and providing them with accurate and timely information about our centres, services and the events that we organise or host, which falls in line with the UAE’s policy to enhance the field of science, technology and innovation,” CEO, ADNEC, Humaid Matar Al Dhaheri remarked.

‘Jawab’ operates through three platforms: ADNEC website, Al Ain Convention Centre (AACC) website and soon Facebook Messenger application, offering features such as voice command and textual communication. The interactive chatbot is among the smart applications that are capable of learning with time, by analysing customer queries and updating future information.

The next stage of ‘Jawab’ is planned to be launched during the International Defence Exhibition (IDEX) 2019, and will provide more features, functions and improvements, including bilingual interaction.