ADNEC promotes portfolio at IMEX Frankfurt


Abu Dhabi National Exhibitions Company (ADNEC) is attending the currently running IMEX Frankfurt, which kicked off yesterday and concludes on May 17, where it will be working to further bolster its global position in the MICE sector.

Throughout the duration of the event, the company will be shedding light on its spacious and flexible halls and world-class infrastructure.

Acting chief commercial officer, ADNEC, Khalifa Al Qubaisi said: “ADNEC’s mission of participating across international exhibitions has resulted in a ‘four-star’ recognition by the European Foundation for Quality Management (EFQM) in 2017. It became the first company in the MENA region to attain this recognition, which emphasises its uncompromising quest for excellence and passion for innovation and adopting international best practices.

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“Business tourism in Abu Dhabi experienced an upward surge in 2017, following the capital’s focus on bolstering its image and promoting it as the ideal destination for events. In fact, ADNEC hosted 442 local, regional and international events in 2017 and welcomed more than two million visitors.”

Al Qubaisi explained that 2017 was a milestone year in ADNEC’s history, with the company having contributed $1.06 million to Abu Dhabi’s economy.

“Our prudent business strategies helped us achieve a hotel occupancy of 695,732 hotel nights, an increase of 150,000 nights hotel compared to 2016, demonstrating the synergy between ADNEC’s strategies and the Abu Dhabi plan and Economic Vision 2030. Our participation in IMEX Frankfurt 2018 is part of our efforts to diversify ADNEC’s portfolio and help it consolidate Abu Dhabi’s position as a hub for meetings, incentives, conferences and exhibitions,” he added.

ADNEC joins a delegation led by the Abu Dhabi Convention Bureau, part of the Abu Dhabi Department of Culture and Tourism, which includes 16 participants from ADNEC, hospitality facilities and hotels, DMCs and tour operators, as well as Etihad Airways.