Russian airline, Aeroflot and Jumeirah Group recently formed a partnership to offer members of the Aeroflot Bonus loyalty programme the opportunity to earn one mile per one US dollar spent at the hotel group’s 22 properties spanning the globe.
Adding to this, the hotel group is offering 5,000 miles to Aeroflot Bonus Members who stay at any Jumeirah hotel for 15 nights or more a year. The points are based on eligible rates on consecutive nights or a cumulative number of stays.
Enthusing on the partnership was chief commercial officer, Jumeirah Group, Alison Broadhead: “We are delighted to announce our partnership with Aeroflot – Russia’s flagship carrier and one of the largest airline groups in Europe. Jumeirah’s hotels and resorts in Dubai and other countries such as London, the Maldives and Mallorca, have always been popular with Russian visitors and this partnership provides significant potential for Jumeirah Group to reach affluent Russian travellers – the country is one of our top source markets.”