Egypt-based carrier, Air Cairo, which connects the Middle East and Europe, recently inked a new agreement with Amadeus for IT and distribution services.
Air Cairo operates as a low cost/charter airline, but is on its way to becoming a full service carrier. This has been made possible by partnerships with Egypt Air, which owns a significant stake in Air Cairo, as well as other airline partners.
This month, the Egyptian carrier successfully completed its changeover to Amadeus’ Altéa Reservation and Inventory and Amadeus e-Commerce modules, whilst also signing for a full content distribution agreement.
The Altéa Reservation system will allow the airline to maximise booking and revenue growth through wide-reaching distribution channels, while the Altéa Inventory will provide the airline with the latest schedule management technology in the market place. Altéa will also provide a scalable platform to support Air Cairo’s future growth.
In terms of distribution, Amadeus-connected travel agencies will now benefit from access to the airline’s complete range of fares and prices.
CEO, Air Cairo, Yasser El Ramly remarked on the Amadeus partnership: “Partnering with Amadeus is a major milestone as we transition to become a Full Service Carrier. Migrating to a modern IT system such as Altéa means we can effectively codeshare with partner airlines, and issue interline tickets, which brings new growth opportunities. In parallel, the full content agreement enables us to take our partnerships with Amadeus’ travel agency community to the next level as they gain access to our inventory in an efficient and effective way.”
He continued: “For those international markets where we expect to see significant growth but where our brand is less well known, such as Saudi Arabia, it’s important to work with intermediaries that can communicate the value of our services to prospective customers.”
Air Cairo aims to expand its fleet from four to over 20 aircraft by 2020, and has therefore considered how best to increase sales and visibility for its services in new international markets.