Proving its popularity among shoppers and mall-goers, Al Ain’s Bawadi Mall welcomed more than 10,158,087 visitors last year.
Marketing manager, Bawadi Mall, Bassam Saleh declared: “Gone are the days when malls were only about shopping. In today’s time, F&B options, special promotions and entertainment hubs are fast becoming the norm rather than the exception. At Bawadi Mall, we’ve created the right mix of shopping and entertainment that not only complements each other, but has also helped us increase our footfall scientifically.”
“At Bawadi Mall, we design and craft initiatives that not only increase visitor numbers, but also position us as a leading destination of leisure and shopping. Our marketing efforts in 2017 have positioned Bawadi Mall as an appealing destination for visitors not just from the UAE, but also across several countries,” he added.
Throughout 2017, Bawadi Mall had a busy schedule of campaigns and activities, including FUNtastic Family Park, a fiesta carnival themed event; an international comedy show; a Miss Beauty Show; a Food Festival; kids’ games and entertainment; a roadshow to promote the FIFA World Cup; Eid Al Fitr-dedicated events as well as National Day events; and much, much more.
The shopping and entertainment hub has been working tirelessly to enhance Al Ain’s leisure and shopping proposition, by strengthening its partnerships with leading industry players and coordinating a full calendar year of activity encompassing trade, marketing, media and digital ecosystems.
Reflecting on the successful year, Saleh concluded: “2017 has been fantastic and as we step into 2018, we look forward to another year of fun-filled activities and entertainment.”