Dubai’s Al Bustan Centre & Residence has implemented a series of strategies to further target the Chinese market, introducing offers of up to 30 per cent on the Best Available Rate at the property.
The hotel is banking on the fruitful Chinese market, steadily working on developing relations with the country’s online travel agencies and e-commerce platforms to discuss beneficial collaborations.
China’s steady economic growth, young population seeking unique personal experiences and their will to spend more on travel are major factors for the flourishing outbound travel industry.
In addition to the favourable economic condition, the government of Dubai has implemented a lot of practices and policies to boost the frequency of tourists from China.
International travel from China has been met with increased and affordable air connectivity, a hassle-free visa on arrival policy and touristic sight-seeing offerings such as the country’s theme parks, high-end shopping malls, luxury experiences, dramatic construction projects like the Burj Khalifa and Palm Jumeirah, and so on.
Chief operating officer, Al Bustan Centre and Residence, Moussa El Hayek commented: “Chinese millennials prefer their products and services to be smaller, faster and more flexible, which translate into more personalised, mobile, convenient and efficient. We, at Al Bustan Residence focus our efforts on delivering to increasingly diverse and individualised demands of our guests. This characteristic makes us popular with our target audience who are looking at mid-scale lodging options and niche segments, including hotel apartments.
“We have also established great relations with our travel partners and associations in China and are expecting huge bookings from them during the peak season from December to March 2019 and more so during the Chinese New Year celebrations in February,” he concluded.