Al Faisaliah Hotel and Hotel Al Khozama have appointed Russell Loughland as its new director of sales and marketing.
Loughland, a seasoned hotelier, is expected to bring his unparalleled expertise to the role, as he develops the domestic and international sales and marketing strategy for Al Faisaliah Hotel, Al Faisaliah Suites and Hotel Al Khozama.
Loughland’s appointment is part of a strategic drive to reinforce and strengthen Al Faisaliah’s commercial initiatives in the increasingly competitive luxury hospitality market.
With more than 25 years experience in the hospitality industry, Loughland previously held the position of executive assistant manager for Crowne Plaza Kuwait Al Thuraya City. In this role, he was responsible for the pre-opening project management of the new five-star, 140-room and 71-suite conference and convention property. Boasting far-reaching experience in the luxury hospitality industry, Loughland has gained experience at the following prominent luxury brands: Shangri-La, Fairmont, Banyan Tree, Rosewood as well as leading independent properties including the Yas Hotel in Abu Dhabi and the Regency Kuwait.
Commenting on the new appointment, general manager, Al Faisaliah Hotel and Hotel Al Khozama, Alexander Blair said: “We are excited to welcome Russell to the team, his proven track record in driving commercial performance has been uncompromised to date and we look forward to his input whilst developing our own sales and marketing strategies. With our ambitious refurbishment and development plans, we are confident that Russell will help to reinforce our position at the top of the Kingdom’s luxury market.”