Al Murshed Travel and Tourism renews partnership with Sabre Corporation

Sabre Corporation

Bahrain-based Al Murshed Travel and Tourism has renewed its partnership with Sabre Corporation, which will allow it to continue using the travel technology expert’s innovative tools.

Al Murshed Travel will benefit from continued access to Sabre Red 360. This game-changing technology will assist the travel company with differentiating its offering, allowing it to compete more effectively and grow faster in the region, while simultaneously expanding into the online sector.

Vice president, Sabre Travel Network Middle East, Abdul-Razzaq Iyer declared: “Al Murshed Travel is rapidly growing and has plans to expand into the online travel space. As its long-standing technology partner, we are committed to supporting its plans to enter the online space and providing industry-leading technology to support its growth. This is aligned with our desire to empower travel companies to become true travel consultants, and to grow and compete with global players. It’s an exciting collaboration and we look forward to working with Al Murshed Travel.”

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Also commenting was commercial director, Al Murshed Travel and Tourism, Salah Al Murshed:  “Sabre understands our diverse market and its challenges and has a broad portfolio of products that help us do our job effectively and efficiently. Sabre is a trusted and vital supplier to us and we have become more competitive and relevant in the market with its support. We are working to leverage its expertise and innovations to grow in the online space and serve our customers even better and more efficiently in the future.”

Sabre’s travel marketplace is a useful tool that allows agents to efficiently market and sell airfares, hotel rooms, rental cars, rail tickets and other types of travel with ease.