Leading travel agency in Bahrain, Al Safeer Travel, has signed an exclusive multi-year agreement with Sabre Corporation.
Under this agreement, Al Safeer Travel will continue to access Sabre’s intelligent platform, Sabre Red 360, allowing it to bring a higher degree of data, content and flexibility to differentiate its offering, compete more effectively and grow faster in the region. It will also provide rich and competitive content access for Sabre’s marketplace of more than 400 airlines, 750,000 hotel properties and hundreds of tour operators, rail, car and cruise providers, giving Al Safeer Travel the opportunity to sell personalised travel packages from suppliers all over the world.
On the news, vice president, Sabre Travel Network Middle East, Abdul-Razzaq Iyer said: “Sabre and Al Safeer Travel have enjoyed more than 20 years of a successful strategic partnership, which has enabled Al Safeer Travel to evolve into a leading travel company in the region.
“Our exclusive renewed agreement with Al Safeer will continue to provide the best-in-class technology and seamless travel experiences for its customers. We look forward to continuing to work with Al Safeer Travel, and to find new ways to differentiate its offering and attract more business,” he added.
Bahrain’s travel industry is rapidly growing, with its value is expected to reach $1 billion by 2020. To tap into this growth and provide its customers with an enhanced travel experience, Al Safeer Travel is investing in the latest technology and solutions.
“We are delighted to renew our long-standing partnership with Sabre to support our expansion plans in the region,” general manager, Al Safeer Travel and Tours, Jamal Al Asoomi. “Sabre is a trusted technology partner, with a passion for innovation and state-of-the-art solutions. We are working with Sabre to recruit new capabilities in mobile, data analytics and online travel to help us extend our reach to new customers and markets and are looking forward to another decade of success.”