Almosafer, an online travel brand, has significantly expanded its foothold in Kuwait since entering the market in late 2018.
The brand has increased its market share and continued its success this year in terms of sales, user base and the share of returning customers. Since January 2019, Almosafer’s sales have grown by over 500 per cent, as the brand is fast becoming the channel of preference for Kuwaiti travel bookings. The total number of users has increased by over 25 per cent month-on-month over the same period. Kuwaiti travellers are repeatedly taking advantage of the tailored services, dedicated offers and deals Almosafer’s app and web platform provide in Kuwait, with returning users already accounting for 30 per cent of the overall Almosafer customer base.
Almosafer is continuing to invest heavily in Kuwait with bespoke marketing campaigns and promotions that address what Kuwaiti travellers are looking for in terms of safety and security, destinations, accommodations and much more. Complete price transparency and customised deals and offers for the Kuwaiti market have also helped Almosafer quickly build its position as a trusted travel booking platform in the country.
The brand has enjoyed partnerships with leading local and international brands, inclusive of Kuwait Finance House, National Bank of Kuwait, Visa, Xcite and Careem, to give Almosafer customers discounted rides.
Executive vice president, Almosafer, Muzzammil Ahussain said: “We are seeing that the average spend per booking in Kuwait is the highest in the region as Kuwaiti travellers continue to explore new destinations around the world, and as such it’s a very important market for Almosafer. In fact, we are looking into expanding our retail footprint in Kuwait by 2020 with the planned introduction of an omni-channel booking experience, currently being rolled out in the KSA.”
He further elaborated: “We entered the market just less than a year ago with a service that is tailored to the needs of the Kuwaiti market and we’re pleased to have built brand trust in such a short timeframe. Almosafer provides 24/7 support through dedicated call centers every step of the way – before, during and after travel to give travellers total peace of mind. With over 1.5 million properties around the globe, flight bookings on over 450 airlines and complete holiday packages we can help travellers find everything, from top city locations to luxury stays and family friendly options.”