Aloft Palm Jumeirah recently hosted a performance by acclaimed artist, Mohamed El Majzoub, as part of the Live at Aloft Hotels Homecoming Tour.
Aloft Hotels, Marriott International’s brand for music lovers and music makers, and Universal Music Group & Brands (UMGB), the brand partnership division of Universal Music Group, created the Homecoming Tour to bring some of today’s most talked about artists back to places where they can thank the fans who have been with them from the beginning. Musicians NJOMZA, Troye Sivan, Mala Rodriguez, BANKS, and Dermot Kennedy headlined the Homecoming Tour’s first stops between August and November 2019 in Chicago, Perth, Madrid, Los Angeles, and Dublin.
Kicking off 2020 with its sixth stop, Aloft Hotels brought winner of the second season of X Factor, Mohamed El Majzoub, to Dubai to perform an intimate set at Aloft Palm Jumeirah. The 26-year-old is an admired artist by a large audience across the MENA region, with a fast growing fanbase amongst the expanding Arab communities all around the world. El Majzoub has two albums under his belt with multiple singles on the charts and has been ranked as one of the top five highest streamed artists of his category (age, positioning, genre) on more than one major local streaming platform.
Looking ahead, the tour will feature at least two more free performances from UMG artists at Aloft’s newest hotels, including Caloncho at Aloft Querétaro, Mexico, on February 27, as well as Tifa Chen at Aloft Shanghai Zhangjiang Haike, China, on March 26.