Alpha Destination Management draws curtain on expansion plans at ATM

Alpha Destination Management


Alpha Destination Management unveiled its latest developments and expansion plans at this year’s Arabian Travel Market (ATM).

General manager, Alpha Destination Management, Samir Hamadeh revealed: “We expect to see a 14 per cent increase in revenue this year from the recent business deals, including the Expedia Local Expert agreement. Our continued success is fuelled by our extensive local and global knowledge combined with the wide network of international partners. Moving forward we are committed to delivering superior value to our customers with the highest quality of products and services and outstanding packages.”


Hamadeh predicted a growth in tourism numbers from leading markets, such as the UK, Russia, the GCC and Germany.

“We have recently formalised some strategic alliances in the UK and Germany that will help us to gain a bigger market share,” he explained. “Our approach to each market is different from the other and key to that is offering tailored experiences to grow stop over business. Globally people are looking for authentic, curated experiences with value-added packages and our aim is to meet the expectations of both regional and international travellers with the right offerings.”

According to Hamadeh, Dubai is becoming a major attractions hub with the recent addition of 17 new leisure attractions, a strong year-round calendar of events and entertainment, world-class infrastructure and superb global connectivity. Alpha Destination Management is eager to capitalise on this massive opportunity, which is in line with its current business strategy to boost its share of tourism attractions and excursions.

Additionally, in an attempt to grow its online business, Alpha Destination Management has developed a new and enhanced online portal for the B2B segment.

Hamadeh further noted: “Our industry is being reshaped by the latest innovations and technological advancements. Digitalisation is affecting the entire value chain of the travel and tourism industry; from influencing traveling decisions, to collecting feedback and improving the delivery of products and services.

“This is revolutionising the complete customer lifecycle – right from booking to experience, and beyond. At Alpha we are making the necessary investments in technology to ensure the very best systems for our partners and associates,” he concluded.