Alpha Destination Management: New Alpha Pass to offer discounted access to Dubai’s top attractions

Alpha Destination Management launched the ‘Alpha Pass’ at the Arabian Travel Market (ATM) 2019, allowing travellers to experience Dubai’s offering at a discount of up to 45 per cent.

Unveiling the pass was general manager, Alpha Destination Management, Samir Hamadeh, who said: “The Alpha Pass is the easy way to make the most of your trip to Dubai with 25 must-see attractions, tours and experiences to choose from. The pass has been designed to offer a more complete and tailored experience for less. It will give tourists the opportunity to visit three, four or five attractions of their choice over five days and save up to 45 per cent, making it the perfect way to explore the city.”

Combining the best of the emirate’s sights and attractions, the Alpha Pass is the ultimate one-ticket sightseeing solution. Samir stressed: “Dubai is among the world’s most visited cities being a leading attractions hub and at Alpha we are proud to play a pivotal role in supporting the emirate’s extraordinary tourism vision.

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“We offer a carefully curated collection of some unique city excursions and sightseeing tours that are guaranteed to make every trip memorable. With the Alpha Pass, our aim is to provide travellers a seamless experience with outstanding value and convenience,” he concluded.

The Alpha Pass works by presenting over 25 attractions in Dubai to choose from, with three, four or five tickets to use over five days. The traveller can then purchase their chosen package and download their iPass, which they will then present at entry or for booking.

Some of the destinations covered by the Alpha pass include Aqua Fun Park; At The Top, Burj Khalifa; Dubai Safari Park; Lost Chambers & Ambassador Lagoon Atlantis; and Wild Wadi Waterpark, among others.