Ahead of this year’s Arabian Travel Market (ATM), Alpha Destination Management will be hosting more than 25 key tour operators from the UK, Germany, France, Spain, The Netherlands and other vital European markets.
The FAM trip is being organised in partnership with Caesars Palace Bluewaters Dubai, the city’s newest landmark, located on Jumeirah Beach. The delegation will enjoy the new attraction’s high-end hospitality and entertainment options.
“We are proud to play a pivotal role in supporting Dubai’s extraordinary tourism vision and delighted to showcase the very best of the emirate to our strategic international partners,” declared general manager, Alpha Destination Management, Samir Hamadeh. “Europe is extremely significant for our destination with all key source markets such as the UK, Germany and France, where Alpha commands a giant market share, on an upward trajectory in terms of tourism arrivals to Dubai.”
Hamadeh explained that Alpha Destination Management works with some of the leading tourism brands from around the world and it is extremely important to the company to leverage awareness about the primary attractions of the destination among prominent industry partners.
In 2018, Alpha Destination Management organised a similar FAM trip ahead of ATM, to showcase Abu Dhabi’s attractions. For this initiative, the DMC partnered with Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi.
During this year’s FAM trip, every delegate will be treated to experiences ranging from dining at celebrity chef Gordon Ramsay’s Hell’s Kitchen to a magical day at Cove Beach Club. This will be followed by an evening at The Rotunda, which hosts concerts, comedians and Las Vegas headliners.
Also included in the itinerary is a team building day at the Dubai Autodrome – the UAE’s first fully-integrated multipurpose motorsport and entertainment facility, home to an FIA sanctioned 5.39km circuit with six different configurations, as well as outstanding indoor and outdoor karting tracks.
Eager to keep its offering fresh and exciting, Alpha Destination Management has expanded its list of excursions and activities in Dubai with the creation of fascinating new tours. During ATM, the company can be found at stand number TT1130 in Sheikh Saeed Hall 1, Dubai International Convention and Exhibition Centre.