Amadeus and UNWTO have formed an alliance to explore and heighten the use of innovative technology within tourism, in areas such as education and multi-modality.
UNWTO and Amadeus, a UNWTO Affiliate Member since 2007, inked a Memorandum of Understanding to consolidate their partnership in several areas spanning: the development of a UNWTO Prototype on multi-modality; the door-to-door planning and ticketing of trips involving all possible transport options; and to further integrate different means of transport between destinations around the world.
Commenting on the news was Secretary-General, UNWTO, Taleb Rifai: “Innovative technological solutions are fundamental for the tourism sector’s competitiveness and ability to create jobs and inclusive development worldwide. UNWTO is looking forward to working even closer with Amadeus, a highly valued Affiliate Member and key player in this field, to strengthen the ties between tourism and technology.”
Also enthusing on the partnership was senior vice president, general counsel & corporate secretary, Amadeus IT Group, Tomás López Fernebrand: “It gives me great satisfaction to strengthen our relationship and build upon our respective areas of expertise: technology and tourism.
“Amadeus is committed to strengthening the sustainability of the travel and tourism sector and already has many initiatives in two of the key agreed priorities, tourism education and innovation in technology. We look forward to amplifying these through the network of UNWTO affiliates and its events to shape the future of travel,” he added.
The two entities will additionally work together on sustainability issues, Corporate Social Responsibility and education through Amadeus’ participation in the UNWTO Talent Development in Tourism pilot project as well as various UNWTO capacity building initiatives.