Amadeus Gulf initiates charitable partnership with Dubai Cares

Amadeus Gulf

Amadeus Gulf has joined forces with Dubai Cares – part of Mohammed bin Rashid Al Maktoum Global Initiatives – to bring quality education to children and young people living in underprivileged communities in developing countries.

As part of the partnership, Amadeus will make a significant contribution towards the construction of a new community in Senegal, enabling generations of children to benefit from quality education.

To help support this initiative, Amadeus Gulf facilitated additional financial contributions from 30 of its local customers. Funds were also raised by Amadeus’ team members, who sold raffle coupons to their friends and families. In addition, Amadeus customers purchased 30 bricks, which represent a school wall within the adopted school in Senegal.

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Managing director, Amadeus Gulf, Graham Nichols spoke on the intiative: “Partnering with Dubai Cares enables us to make a clear impact on local communities by empowering the next generation with the skills they need to thrive. We would like to thank our customers, as well as Dubai Cares, for their partnership in making this project a reality.”

Senegal has a literacy rate of just over 50 per cent and low enrolment rates for primary and secondary education. Approximately 66 per cent of people in Senegal live below the poverty line and many children face difficulty attending school. 

Dubai Cares is a UAE-based global philanthropic organisation working towards providing children and young people in developing countries with access to quality education through the design and funding of programmes that are integrated, impactful, sustainable and scalable.

That mission is in line with Amadeus Gulf’s corporate responsibility programme, which actively supports social development in the global markets that the company serves.

CEO, Dubai Cares, HE Tariq Al Gurg said: “Amadeus’ support of our ‘Adopt a School’ initiative will without doubt make a genuine and tangible impact on the lives of Senegalese marginalised children, their families and communities. We at Dubai Cares value Amadeus’ contribution, which reflects the significant role that the corporate world plays in support of a common cause.”