Amadeus launches new Bahrain distributor


Amadeus will reposition its offerings in Bahrain by transitioning its local customers to a new distributer entity, named Amadeus Bahrain.

The new company will represent the exclusive distributor of Amadeus solutions throughout the Kingdom, providing local airlines, airports, hotels, travel agencies, and other travel players with access to the full breadth of Amadeus technology.

Travel companies in Bahrain had previously worked directly with Amadeus Gulf, which is a regional joint venture that continues overseeing the company’s operations in the UAE and Oman.

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Amadeus Bahrain will be headed by long-time industry veteran and Bahrain resident, Daniel Naoumovitch, who joins in the capacity of managing director. Additional Amadeus support staff will transfer to the new entity, with all Amadeus contracts in Bahrain remaining unchanged and assigned to the new entity, ensuring a seamless transition of operations.

Senior vice president retail – Middle East and Africa, Amadeus, Antoine Medawar stated: “We are fully committed to the high standards of service and support that Amadeus is known for and believe this move will enable us to enhance those offerings in the future.”

Bahrain’s tourism industry is booming, as the Kingdom expects to welcome 15 million annual visitors by 2020 – equivalent to roughly nine times the Kingdom’s population. The sector also accounts for approximately 9.7 per cent of the country’s GDP, with tourism revenues projected to top $1 billion by 2020, according to recent figures from the Bahrain Economic Development Board.

Naoumovitch said: “I am thrilled to be part of the Amadeus family and the new organisation being established in Bahrain. We look forward to energising Bahrain’s rapidly expanding travel industry by capitalising on Amadeus’ state-of-the-art technology and unparalleled partner network.”