Amwaj Rotana, JBR Dubai appoints two new team members

Amwaj Rotana JBR Dubai

Amwaj Rotana, Jumeirah Beach Residence Dubai has announced the appointment of two new team members.

Deema Sartawi has assumed the position of director of marketing communications at the property.

Not a stranger to the Rotana brand, Sartawi joined Rotana in 2002 and has held various executive positions, including cluster director of marketing and communications at Al Bustan and Al Murooj Rotana in Dubai, task force to assist the pre-opening team of Burgu Arjaan and Tango Arjaan by Rotana in Istanbul, Turkey, during the opening phase for six months, as well as director of marketing and communications at Media Rotana, Dubai.


Sartawi most recently served as the director of Al Bandar Rotana and Al Bandar Arjaan by Rotana, where she actively participated in the pre-opening development of the two hotels at Dubai Creek.

She brings over 15 years of extensive experience in the Marketing field and will be responsible for developing and implementing marketing strategies, as well as promoting brand awareness through effective marketing campaigns and public relations.

Meanwhile, Pierre Basmadjian has also joined the team as director of human resources.

Prior to his appointment, Basmadjian held various executive positions in the UAE, including corporate director of human resources at the Rotana Corporate Office and pre-opening human resources director of the Novotel and Adagio Abu Dhabi Al Bustan and Yas Island Rotana & Centro Yas Island.

An Armenian national, Basmadjian, whose experience spans over 15 years in the hospitality industry, will be responsible for driving the property’s human resources strategy and day to day operations.