Arabian Travel Week to launch at ATM 2019

Arabian Travel Week

Reed Travel Exhibitions is in gear to introduce Arabian Travel Week – an umbrella brand comprising four co-located shows – during the 2019 edition of the Arabian Travel Market (ATM).

Arabian Travel Week comprises ATM 2019 and ILTM Arabia, as well as CONNECT Middle East, India and Africa 2019 – a new route development forum launching this year; and a new consumer-led event, ATM Holiday Shopper, which take place on Saturday April 27.

WTM Portfolio Director, Reed Travel Exhibitions, Claude Blanc declared: “The success of both ATM and ILTM Arabia has provided us with the platform to not only introduce two new events for 2019, but to create a travel week which encompasses the Middle East’s inbound and outbound markets for general leisure tourism and luxury travel, as well as introducing an exclusive consumer event and providing a dedicated networking forum for the region’s top airline specialists, aviation authorities, tourism boards, airports and tour operators.”

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Also new to ATM 2019 will be the Arabia China Tourism Forum, which will take place on the Global Stage on Sunday, April 28. With China set to account for a quarter of international tourism by 2030, an expert panel will discuss how destinations around the world can capitalise on this growth. The forum will also include a 30-minute networking session with over 80 Chinese buyers.

Blanc further noted: “This year’s event is set to showcase the largest ever exhibition from Asia in the history of ATM, with the continent witnessing an eight per cent YoY increase in total show area and Indonesia, Malaysia, Thailand and Sri Lanka being the largest exhibiting countries.”

Other Global Stage highlights will include sessions on the future of selling travel, Saudi Arabia’s tourism potential, the Global Halal Tourism Summit and the debut of the ATM Hotel Industry Summit, which will host various expert panels to debate and provide an insight on the latest hotel developments and innovative digital infrastructure shaping the future of the hospitality sector.

As well as the ultra-innovative Travel Tech Show at ATM, other calendar favourites returning for ATM 2019 include the Best Stand Awards, the Travel Agents’ Academy and the Digital Influencers and Buyers’ Speed Networking Events, which will feature 20 Chinese buyers for the first time.

Now in its 26th year, ATM 2019 will welcome over 2,500 exhibiting companies and an expected 40,000 industry professionals, with over 150 countries represented, 65 national pavilions and more than 100 new exhibitors set to make their ATM debut.