The Ascott Limited (Ascott) is trialling artificial intelligence, in a bid to create more efficient operations and better customer experiences.
Tests conducted by the brand in China entail the use of service robots. Once said trials are deemed successful, the technology could potentially make its way to the Middle East.
Service delivery for guests lies at the core of Ascott’s ethos and automated services can play a role in improving operations in the hospitality industry.
The brand is now actively seeking Middle Eastern partners to provide robotic expertise in the region, having noticed improvements in its operations at Chines properties – a result of the robot trials.
“We are following the progress at our Chinese properties with interest and as automation becomes an integral part of business, Ascott is leading the way in exploring new technologies across the serviced residence sector,” regional general manager – Middle East, Africa and Turkey, Ascott, Vincent Miccolis remarked.
The robots can move around independently within the properties, as well as use the elevators. They can be used to deliver items to apartments, such as slippers, charging cables and groceries, while also collecting items such as laundry. They can also provide information about facilities within the property and its surroundings, essentially playing the role of concierge, including greeting guests as they arrive.
98.64 per cent of the 165,000 service tasks carried out by the robots at trial properties were successful.
“One of the key takeaways that we are finding from the robot trials is that they are efficient at carrying out simple duties, so that our human colleagues can focus on providing individually tailored services for our guests and really delivering service from the heart,” Miccolis concluded.