Following a partnership with Addmind Hospitality, Atlantis, The Palm in Dubai will be launching WHITE Beach this November, which will represent the second WHITE venue in the city.
The new beach club destination, which will be situated on the shores of the iconic entertainment resort, will offer breath-taking views of Dubai. It will encompass multiple beach areas, a live event space, a stylish Mediterranean with an open-air terrace, as well as a shore-side infinity pool.
Visitors will be able to enjoy a day to night experience at WHITE Beach. By day, WHITE Beach will be the perfect venue for ultimate relaxation, with an ‘in-tune-with-nature’ ambience. Guests can chill out on day beds by the pool or underneath a beach-side pergola.
By night, WHITE Beach will play host to international and local artists during weekly events and sunset sessions. A resident DJ will set the tone every day with relaxed and vibrant sounds.
Founder and CEO, Addmind Hospitality, Tony Habre declared: “We are delighted by the local and international recognition that WHITE has acquired in the past decade. To see this brand now join forces with one of the world’s most important business and leisure destinations, is nothing short of promising for the strategic development of WHITE into a global lifestyle brand.”
Meanwhile, executive vice president and managing director, Atlantis Resorts and Residences, Timothy Kelly said: “We are proud to add yet another unique and special venue to our ever-evolving resort. We are excited about our partnership with Addmind and leveraging their success as the leading nightlife operator in the region. This adds another dimension to our expanding entertainment experiences at our resort with Wavehouse, Aquaventure and celebrity chef restaurants. Our objective is to continue to break boundaries in the culinary and entertainment realm globally, as we progress with the launch of The Royal Atlantis Resort & Residences in Q3, 2020.”